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Market-Value Pricing: Definitions, Concepts, and Processes for Market-Value Centric Pricing
Описание
(SpringerBriefs in Business) 1st ed. 2019 edition
by Gabriel Steinhardt (Author)
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
Детали
Year:
2019
Pages:
60
Language:
English
Format:
PDF
Size:
2 MB
ISBN-10:
3030107337
ISBN-13:
978-3030107338
ASIN:
B07NBS5FBF
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